Cruise dining has evolved—and the bar program is evolving right along with it. Princess Cruises just announced POURS, a refreshed signature beverage collection that brings premium cocktails, curated wines and beers, and a more intentional lineup of zero-proof and nonalcoholic options under one cohesive menu identity.
Princess says POURS will launch fleetwide this summer, replacing the former Love Line Collection, and is designed to meet guests wherever they are—whether that’s “elevated indulgence” or mindful, alcohol-free choices.
Princess is rolling out POURS fleetwide—bringing premium mixology and elevated zero-proof options together under one modern menu.
Quick Facts for Travelers
- What it is: POURS, Princess Cruises’ refreshed signature beverage collection blending premium spirits and a new zero-proof/nonalcoholic lineup.
- Who it’s best for: Princess cruisers who care about craft cocktails, wine/beer discovery, and travelers who want elevated nonalcoholic options that still feel “special.”
- Where: Princess Cruises ships (fleetwide).
- When: Rolling out fleetwide this summer (announced April 16, 2026).
- Trip length / format: Any Princess sailing—available across multiple onboard environments.
- Key highlights: Founder-led premium spirits and ready-to-drink selections; new wellness-forward zero-proof creations; mood-based categories (Energize/Focus/Invigorate/Recover/Calm).
- Why it matters: You’ll have a single, unified menu designed to make it easier to personalize your “drink experience,” whether you’re drinking alcohol, cutting back, or going zero-proof.
- Planning tip: If you’re a Plus/Premier package guest, this update matters because the program is included in those packages—meaning more of the “premium” list may be in play for you onboard.
- How to book: Book your Princess sailing with Ironmill Travel and tell me your preferences (cocktails vs. wine vs. zero-proof). I’ll help you pick the right ship, dining strategy, and package fit for your travel style.
What is POURS (and what’s changing onboard)?
Princess describes POURS as a completely refreshed beverage program intended to enhance onboard experience with a more modern, cohesive design—bringing spirits, wine, beer, and wellness-forward zero-proof creations into one unified identity.
The program’s stated aim is inclusivity and personalization. Princess’ VP of Food and Beverage put it this way:
“POURS is about meeting our guests wherever they are in the moment,” said Sami Kohen, Princess Cruises Vice President of Food and Beverage. “Today’s travelers are looking for both elevated indulgence and mindful choices, and this program allows us to deliver both in a way that feels intentional, inclusive and truly premium. From impeccably crafted cocktails to thoughtfully designed wellness forward creations, every detail has been curated to enhance the experience while remaining unmistakably Princess.”
Two menus in one: Spirits + Zero-Proof & Nonalcoholic
Princess says POURS is built around two complementary collections that live together in a single menu, encouraging “discovery and personalization.”
Spirits: founder-led premium partnerships
The spirits side features premium cocktails, wines, beers, and ready-to-drink selections, including partnerships with:
- Pantalones Organic Tequila (Camila and Matthew McConaughey)
- Slainte Irish Whiskey (Liev Schreiber)
- Meili Vodka (Jason Momoa)
- Archer Roose (co-owner Elizabeth Banks)
- Hampton Water Rosé (Jon Bon Jovi and Jesse Bongiovi)
- Melorosa Wines (Jason Aldean, Kasi Wicks and Chuck Wicks)
Zero-Proof & Nonalcoholic: a more “grown up” alcohol-free list
Princess also calls out founder-led alcohol-free spirits, wines, and beers—plus nonalcoholic mocktails and a new lineup of wellness-forward creations (including Kylie Minogue’s Sparkling Rosé).
The wellness-forward angle: “Zero-Proof Creations” by mood
One of the most interesting parts of POURS is a dedicated “Zero-Proof Creations” collection—drinks designed around mood and intention and grouped under easy cues:
- Energize
- Focus
- Invigorate
- Recover
- Calm
Princess says these include botanicals, functional ingredients, and adaptogens (for example: ashwagandha, reishi, lemon balm, ginseng, maca).
(As always, if you have medical concerns or ingredient sensitivities, review ingredients carefully and check with your healthcare professional.)
A few examples Princess highlights:
- Golden Orchard
- Serene Bloom
- Tropical Balance
- Lime Serenity
- Garden Ember
Nonalcoholic “mocktail” standouts (that still feel like a treat)
Princess also lists crafted nonalcoholic options designed for flavor and experience, including:
- Passion Fruit Margarita
- Tropical Margarita
- Ambar Maria
- Café con Banana
The practical traveler takeaway: packages + planning
Here’s the operational detail cruisers will care about: Princess says this new program is included in Princess Premier and Plus packages and will be offered across multiple onboard environments.
My planning tip
If you’re already leaning Plus or Premier, this is a good moment to reassess value—because a refreshed “signature” beverage program can materially change what feels worth ordering onboard.
If you tell me:
- your preferred drink style (cocktails, wine, beer, zero-proof)
- your typical “at sea” rhythm (pool deck, shows, specialty dining, quiet lounges)
…I’ll help you choose the best Princess ship + package fit and build a plan that feels intentional—not accidental.
#ironmilltravel #princesscruises #cruisedining #mocktails
Ironmill Travel LLC – Independent Agent (FST ST15578 | CST 2090937-50)